Online Restaurant Reviews And Selecting Restaurant Via...

Literature Review The online restaurant reviews have changed the style of consumers purchasing among the restaurant industry. For this reason, many scholars study the implication of online reviews in the restaurant industry (Schindler Bickart, 2012). When their expectations are met, consumers only have indirect information about the quality of a service or product until they have been purchased, and so they look for mediators to reveal this information (Parikh, Behnke, Vorvoreanu, Almanza, Nelson, 2014). The restaurant reviews present a variety of information which help the restaurant’s consumers to make selections. By reading the restaurant reviews, consumers can get more detailed information about previous consumers’ overall food and service experience (Z. Zhang, Ye, Law, Li, 2010). Also, with online reviews, the customers are aware of the restaurant before dining (Titz, Jd, Y Cruz, 2004). This study conducts to assess the role of consumer value within the existing aspects of restaurant selection and selecting restaurant via online reviews. Study focuses primarily on a looking at restaurant through the steps of online reviews. The study examines the relationship consumer value with price, service quality, food quality, atmosphere, and the role of online reviews in evaluation, and intentions to patronize the restaurant. In this way, the purpose of study is understanding the consumer restaurant choice and selection. The literature of consumer value, aspects ofShow MoreRelatedDescription Of An Australian Proprietary Company Limited2055 Words   |  9 PagesEXECUTIVE SUMMARY Description of the Business EatingAndSleeping.com simply authenticates high-end hospitality expectations through honest written reviews and analysis. eatingandsleeping.com Pty Ltd (EatingAndSleeping.com), is a business that provides honest unbiased reviews of exclusive, or high-end, hospitality experiences for customers via its online address (site) with the same name. An Australian proprietary company limited by shares, Leigh Cheyne and Tania Cheyne jointly serve as directorsRead MoreOperations Management - Planning Control in Mcdonalds Essay2386 Words   |  10 Pageshave chosen to examine from an operations management and decision making standpoint is McDonald’s, a worldwide chain of fast food restaurants, which are run either by a franchise, an affiliate or by the corporation itself. 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